Associate Creative Director.
Sydney, Australia.
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Every generation inherits something. For young Australians, it's soaring energy costs, a housing crisis, and a climate problem they didn't create. At the same time, millions remain locked out of rooftop solar, not because they don't want clean energy, but because they don't own the roof above their heads.
So we asked an uncomfortable question... If younger Australians are already paying for the past, could the past help pay the bill?
The Solar Inheritance turned cemetery land into a provocative symbol for a broken system, challenging Australia to rethink who gets access to cheaper, cleaner energy and where it might come from.
Production -> Somewhere Nowhere